IAA Australia · 2025 Competition

The
Big
Idea.

Australia's premier student marketing challenge. Pitch your boldest campaign concept to industry leaders and compete for the top spot.

48hrs
Submission window remaining
127
Entries received so far
8
Shortlisted finalist spots
5
Expert judges panel
📝
Submit
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Shortlist
→
🏆
Judge
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Winners
Presented by
IAA Australia
Multiconnexions
AI Transformation Partner · Quantana
Client Partner · Telstra
How it works
Four steps to glory
1
Read the brief
Download the client brief and develop your marketing campaign concept as a team of up to 4 students.
2
Submit your entry
Upload your creative files and project description directly via this platform. Receive instant email confirmation.
3
Shortlisting
Organizers review all entries and select 8 finalist submissions to advance to the judging round.
4
Expert judging
Five industry judges score finalists across four categories. The winner is revealed at the IAA awards event.
Submit your entry
The Big Idea 2025
Complete all fields and upload your creative work. You'll receive an email confirmation immediately after submitting.
Client Brief
Create a multicultural marketing campaign that connects authentically with Australia's diverse communities. Your concept should demonstrate cultural insight, creative execution, and measurable impact.
CLIENT Telstra
Scoring rubric (100 pts total)
Concept & Strategy25 pts
Creative Execution25 pts
Cultural Insight25 pts
Presentation & Impact25 pts
Team details
Campaign concept
File uploads
📂
Drag & drop your creative files here
PDF, PPT, MP4 · Max 50MB per file · Up to 3 files
Declarations
✅ Entry submitted successfully! Check your email for confirmation. You'll be notified of shortlisting results within 5 business days.
Management
📋 All Submissions
⭐ Shortlist
👥 Judge Management
🏆 Final Leaderboard
Settings
⚙️ Competition Setup
✉️ Email Templates
All Submissions
Triage entries and build your shortlist of 8
Total Received
127
Shortlisted
8
Pending Review
119
Days to Deadline
3
Recent submissions
Team / University Campaign Title Submitted Status Actions
✓
Mosaic Minds
University of Melbourne
 Australia Amplified May 19, 10:24am Shortlisted
✓
The Connectors
UNSW Sydney
 Bridging Worlds May 19, 2:11pm Shortlisted
Cultural Pulse
Macquarie University
 Signal & Noise May 20, 9:05am Reviewing
Next Wave
QUT Brisbane
 The Diverse Thread May 20, 11:48am New
Spectrum Agency
RMIT University
 Many Voices, One Brand May 20, 3:22pm New
Anthem Creative
University of Sydney
 Roots & Routes May 21, 8:30am New
Priya Kapoor · Multiconnexions
The Big Idea 2025 · Judging Panel
Progress 3 of 8 scored
Shortlisted entries (8)
Mosaic Minds
Univ. of Melbourne
✓ Scored
The Connectors
UNSW Sydney
✓ Scored
Cultural Pulse
Macquarie University
✓ Scored
Next Wave
QUT Brisbane
Spectrum Agency
RMIT University
Anthem Creative
Univ. of Sydney
Bold Collective
Monash University
Signal Studio
UTS Sydney
Mosaic Minds
University of Melbourne · Campaign: Australia Amplified
📄
Submission file
australia-amplified-deck.pdf
Campaign summary Australia Amplified is a multicultural brand platform for Telstra that celebrates the diverse voices shaping modern Australia. The campaign uses community storytelling across digital, OOH, and social channels to create authentic connections with first-generation Australians and multicultural youth audiences. Key insight: 32% of Australians speak a language other than English at home — yet mainstream advertising rarely reflects this reality.
Score this entry
Concept & Strategy 20/25
Clarity of strategic thinking, audience insight, and campaign objective alignment.
Creative Execution 15/25
Visual design quality, messaging craft, and multi-channel creative coherence.
Cultural Insight 20/25
Depth of cultural understanding, authenticity, and relevance to multicultural audiences.
Presentation & Impact 10/25
Clarity of pitch, persuasiveness, and expected real-world business impact.
65/100
Total score